Posted Tue, 26 Apr 2011, 10:10am by Shawn D. Sheridan
The License Agreement / Contract
Look for the following in the overall agreement (either yours or the vendor’s).
Initial Licensing Costs
As you review the license agreement, look for the following: Read more...
Posted Tue, 19 Apr 2011, 10:06am by Shawn D. Sheridan
A few years ago I wrote a guide for a client on what the lead negotiators needed to think about when negotiating a contract for a piece of software that was going to be highly strategic to the client's business. This post is largely from that set of guidelines, itself which came from a number of years of me negotiating software contracts. It covers a number of guiding principles that govern the overall negotiation process, some specific preparation work prior to entering into actual negotiations, what to consider when reviewing the license agreement itself, and what to consider Read more...
Posted Mon, 21 Mar 2011, 10:51am by Shawn D. Sheridan
This series of blog posts originally appeared as a white paper I wrote a number of years ago. Nonetheless, the content is still relevant today, and useful to anyone in the software engineering business, be it commercial software producers, or in-house development shops. Read more...
Posted Mon, 14 Mar 2011, 12:54pm by Shawn D. Sheridan
This series of blog posts originally appeared as a white paper I wrote a number of years ago. Nonetheless, the content is still relevant today, and useful to anyone in the software engineering business, be it commercial software producers, or in-house development shops. Read more...
Posted Tue, 8 Mar 2011, 11:30am by Shawn D. Sheridan
This
series of blog posts originally appeared as a white paper I wrote a
number of years ago. Nonetheless, the content is still relevant today,
and useful to anyone in the software engineering business, be it
commercial software producers, or in-house development shops. Read more...
Posted Fri, 4 Mar 2011, 5:02pm by Shawn D. Sheridan
This series of blog posts originally appeared as a white paper I wrote a number of years ago. Nonetheless, the content is still relevant today, and useful to anyone in the software engineering business, be it commercial software producers, or in-house development shops. Read more...
Posted Tue, 22 Jun 2010, 10:07am by Shawn D. Sheridan
The following is from a guest author, Laura Dauphine, who is a talented copy writer and editor, and owner of Voices of Ink.
You know that writing a thank you note to Aunt Matilda for her reindeer sweater requires different language than tweeting about a new sick app. In the same vein, your professional website will have a much different voice than a corporate white paper, DM letter or even a brochure. Read more...
Posted Fri, 4 Jun 2010, 12:15pm by Shawn D. Sheridan
WARNING: Techie post! This may be of interest to webmasters and web server admins, but the general marketing folks eyes may glaze over... you know who you are. 
Read more...
Posted Thu, 27 May 2010, 11:53pm by Shawn D. Sheridan
There’s been a lot of chatter over the past couple of weeks around Facebook, privacy, and just what should it all be about anyway. As with so many things, there is the spin, and then amongst all the noise, there is some fact. Read more...
Posted Wed, 19 May 2010, 6:24pm by Shawn D. Sheridan
There are a variety of techniques that are
viewed dimly by the search engines, as what those techniques are doing is in
reality gaming the system as opposed to optimising optimizing for a search
engine. In a variety of cases, where the
infractions have been aggravating enough, Google and others have black-listed
the sites, and they never come up in a search.
That includes even searching for the company by name or the site name
itself! So, while there are some SEO companies
that may claim they can boost your ranking almost mag Read more...
